Guides
What I tell hoteliers, written down
How Booking.com actually reads your gallery. What sits behind a photography quote, and how to compare two of them fairly. What the published research says about images and bookings. Short, practical guides, with sources shown and no jargon — so your photographs work as hard as your team does.
- 2 to 5-star hotels
- Delivered within a week
- Rated 5/5 on Google
Country hotel with flowered balconies — Alsace
How these guides are written
Everything here comes from assignments in real hotels, guest houses and rentals, in France, Switzerland and across Europe. Where a figure appears, its source appears with it — Expedia, Booking.com, Airbnb or published industry research — and where no reliable figure exists, none is invented. You will not find a rate card either: a photography budget depends on the property, and pretending otherwise helps nobody choose well.
They are written for the people who actually decide: owners, general managers, revenue and e-commerce managers, and the property managers running a portfolio of listings. If a guide leaves a question open, the answer is one message away.
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